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Mercedes-Benz Fashion Week Stockholm AW12

All the photos from our amazing designers season AW12 are now available at Mercedes-Benz Fashion Week StockholmThank you designers, sponsors, visitors, crew and everyone else supporting, for this incredible week. Together we are showing the world Swedish design at its best!

Altewai.SaomeBeckmans College of DesignBoomerangBusnelCarin Wester,Cheap Monday, Dagmar, Filippa K Man, Filippa K Woman, H&M Design Award, Hernández Cornet, J. Lindeberg, Johanna Pihl, Josefin Strid, Lexington, Maria Nilsdotter, Maria Nordström, Mayla, Minimarket, Odd Molly, Oscar Jacobson, Rodebjer, Stylein, The Local Firm, Tiger of Sweden, Ubi Sunt, V Ave Shoe Repair and Whyred.

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Schwarzkopf competition

We are proud to announce the winners of the Schwarzkopf competition! The winning price, a Schwarzkopf Professional hair-styling kit, goes to Marika Cederlund, who won with the following answer: “Future Classics, Twisted Luxe, New Order and The Tomboys. I would really, really love to win the amazing prices since Schwarzkopf has the only hair-style and hair-treatment products I can always trust in. A perfect, long lasting and treating result that doesn’t create a hole in your wallet, is what Schwarzkopf stands for to me.” 

Second runner up is Paula D’Achiardi and third price winner is Julia Elfgren, congratulations to you all! We hope you’ll enjoy these amazing products to keep your hair smooth and healthy.

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Day 3 of Mercedes-Benz Fashion Week Stockholm

Rodebjer

Minimarket (first photo, performance Rossy de Palma)


H&M Design Award, winner Stine Riis collection

Josefin Strid

Hernández Cornet

Odd Molly


Tiger of Sweden


Street style

More street style, click here

More photos from the designers, click here

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Day 2 of Mercedes-Benz Fashion Week Stockholm

Beckmans College of Design


The Local Firm


Mayla


Lexington


Cheap Monday


Busnel


Johanna Pihl


Maria Nordström


Dagmar


Street style


More street style at our Facebook page

More photos from each designer at www.mbfw.se


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Schedule day 3

˙Please note, there is no show at 16.00 even though schedule say so.

More information about schedule

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Day 1 of Mercedes-Benz Fashion Week Stockholm

Altewai.Saome

Stylein

V Ave Shoe Repair

Ubi Sunt

Carin Wester

Safilo

Oscar Jacobson

Street style

To see all photos, enter our Facebook page here

To see all photos from yesterdays designers, click here

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Schedule day 2

Click for the entire schedule of Mercedes-Benz Fashion Week Stockholm AW12

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Winner of Johanna Pihl competition

We have a winner of the Johanna Pihl competition! Matilda Norrman is the lucky winner of two ticket to the Young Fashion Industry Award-winner Johanna Pihl´s show tomorrow, 18.00 at Mercedes-Benz Fashion Pavilion, Kungsträdgården. The following motivation made Matilda the winner:

I would love to see Johanna Pihl´s show, first of all because I love her Scandinavian clean, yet with an edge, style. And also because she is relatively new in the fashion industry, but has started her career with very strong collections and won great prices and I’m pretty sure she will have a great future as an designer

Congratulation and we hope you’ll enjoy the show.

Read more about Young Fashion Industry Award 

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Odd Molly

Odd Molly is a world traveller, and for the upcoming collection the brand found inspiration from different parts of the world - The Andes, The Maya Indians and Chinese culture. The Odd Molly woman is an unconventional and gorgeous lady that dresses depending on her mood, always very feminine with a sparkling feeling.

Read more about Odd Molly

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Lexington

As a life style brand, Lexington presents us casual luxury pieces with a New England touch. They let us both wear and decorate our home with their quality items, perfect for the devotee. This season, Lexington is influenced by the intellectual bohemian, a sophisticated and elegant yet casual style.. 

Read more about Lexington